The Prayer I Share
The Prayer I Share is a Christian bracelet brand that was struggling to establish a DTC presence. They were very new and needed to find a way to break into the competitive jewelry market.
Through a data and testing oriented ad approach, BCM successfully drove rapid growth and grew sales from under $2k per month to over $30k+ per month in just 60 days.
Challenges
No Brand Awareness
TPIS had a very small following and very little monthly sales, they needed to find a way to get their name out there.
Low product variety
TPIS had one singular type of product (Chord Bracelets) with many variants, the right variants needed to be pushed and scaled.
Lack of content
TPIS had a low variety of video and static content, creative best practices needed to be established and implemented.
Tactics Leveraged: Meta, Creative design + consultation, Landing pages, Shopify
Strategies
Collection AB Testing - Paid Social Prospecting
Employing consistent creative testing, we successfully identified multiple top-performing evergreen products and creative types on Meta leading to a significant boost in direct-to-consumer (DTC) sales from new customers.
Creative guidance & Design - Paid Social
Through a deep understanding of the creative landscape, competitor audits, and through understanding the TPIS brand voice BCM developed static image and video creatives that drove big returns.
Landing page optimizations - shopify
We employed multiple landing page updates including new product bundles, product reviews, and pricing updates.
During our first month of ads, revenue increased to over $6k (Up from $1k the previous month)
Revenue hasa scaled to over $30k per month since
Blended 3x return on Ad spend
Over 50% profit margin per sale
90% of store revenue comes from a paid ad