services
Paid Social
Meta ads contribute to just under 20% of worldwide digital ad spending. When you factor in platforms like TikTok, LinkedIn, Pinterest, and Twitter, it presents a vast opportunity to connect with your customers in the online spaces where they actively engage.
Our Vision
Our internal team of social media advertising specialists will collaborate with you to structure your marketing budget, aligning it with the cost per sale or lead necessary to optimize profitability.
Our Mission
We handle the entire process—from designing your ads and setting up campaigns to regular data analysis and ongoing performance optimization. This strategic approach aims to progressively boost revenue and leads.
Our Process
Paid social frequently emerges as the most lucrative channels for our clients, capitalizing on the vast user base spending significant time on the platforma. Additionally, many consumers make purchasing decisions influenced by research and recommendations they discover on Paid Social.
Our Paid Social Approach
Although orchestrating a paid social ads campaign may appear straightforward, it demands careful consideration, content development, and analysis to consistently generate high-quality traffic to your website, ensuring that the returns exceed the costs.
Step 1 - Empathy & Understanding
While we contribute our advertising expertise and technical knowledge, it's acknowledged that you possess an in-depth understanding of your business and its distinctive behavioral traits. Our team invests the necessary time to grasp the intricacies of your operations and revenue streams. We embark on industry research to gain insights, cultivating a psychological understanding of your customers and the content they engage with. This enables us to tailor strategies that resonate effectively with your audience on social media platforms.
Step 2 - Creative Design & Implementation
Our in-house graphic design team excels at crafting visually stunning ads tailored to the unique specifications of each social media platform. We go above and beyond in assisting clients in producing ad content for deployment in paid social ad campaigns. To ensure optimal performance, we create multiple iterations of each ad, conducting AB tests within live campaigns. This iterative approach consistently boosts click-through rates while gradually reducing your cost per conversion. From UGC to static images, we build it and the customers come!
Step 3 - Campaign Strategy Development
Social media advertising campaigns offer an abundance of targeting methods, with virtually limitless combinations. Whether utilizing remarketing lists, in-market segments, or other approaches, there's a myriad of ways to present your ads to individuals most inclined to purchase your products or services. The critical determinant of a successful campaign lies in how you target your campaigns and the content you supply the campaigns with. Fortunately, we possess the expertise to guide you in the right direction from the outset. As your campaigns run, we consistently test new permutations of available targeting and content methods, informed by the insights gleaned from the campaign data.
Step 4 - Data Analysis
The key to success in Paid Social advertising lies in the ability to read and analyze campaign data, identifying trends and patterns that convey a meaningful narrative. Our team dedicates time and effort to thoroughly scrutinize the data from your live campaigns, leveraging performance results to optimize every aspect of your account. We focus on enhancing campaign and ad group structures while creating fresh ads to prevent "ad fatigue." Crucially, we harness the data at the targeting method level to experiment with new ideas and strategies, aiming to maximize your return on investment (ROI).