Scaling Brands—See the Results
Scaling Brands—See the Results
Lenny and Eva
What we did
- Identified high-margin SKUs and collections to focus ad spend on top-performing products.
- Developed a data-driven paid strategy that reduced wasted spend amd improved efficiency.
- Shifted from static website images to high-performing, conversion-focused ad creatives.
Result
Scaled DTC revenue from $0 to $358k in Year 1, $558k in Year 2, and $680K+ in Year 3 at a profitable ROAS.
Shifted from static website images to high-performing, conversion-focused ad creatives.
Built a repeatable, creative-driven growth model.
Testimonial
- "Before working with BCM, we had no real strategy behind our ads—just website images and no way to scale. They built a creative and ad system that turned our DTC into a powerhouse. Now, we’re growing predictably every year." — Lenny & Eva Team
Lenny and Eva
What we did
- Identified high-margin SKUs and collections to focus ad spend on top-performing products.
- Developed a data-driven paid strategy that reduced wasted spend amd improved efficiency.
- Shifted from static website images to high-performing, conversion-focused ad creatives.
Result
Scaled DTC revenue from $0 to $358k in Year 1, $558k in Year 2, and $680K+ in Year 3 at a profitable ROAS.
Shifted from static website images to high-performing, conversion-focused ad creatives.
Built a repeatable, creative-driven growth model.
Testimonial
- "Before working with BCM, we had no real strategy behind our ads—just website images and no way to scale. They built a creative and ad system that turned our DTC into a powerhouse. Now, we’re growing predictably every year." — Lenny and Eva Team
The Prayer I Share
What we did
- Built their entire DTC growth strategy from scratch—creative, ad campaigns, and media buying.
- Implemented site optimizations to increase conversion rates and maximize traffic efficiency.
- Leveraged a multi-channel approach (Meta, Google, TikTok) to reach the right audiences.
Result
Scaled revenue to $648K Y1 at a 3+ blended ROAS.
Transformed a wholesale-only brand into a thriving DTC business.
Testimonial
- "We had no idea where to start with DTC, and BCM built everything for us—from creative to ad campaigns to site strategy. We went from zero to $558K in year one, and now we’re scaling even faster. Their expertise in creative and ad strategy was a game-changer for us." — The Prayer I Share Team
The Prayer I Share
What we did
- Built their entire DTC growth strategy from scratch—creative, ad campaigns, and media buying.
- Implemented site optimizations to increase conversion rates and maximize traffic efficiency.
- Leveraged a multi-channel approach (Meta, Google, TikTok) to reach the right audiences.
Result
Scaled revenue to $648K Y1 at a 3+ blended ROAS.
Transformed a wholesale-only brand into a thriving DTC business.
Testimonial
- "We had no idea where to start with DTC, and BCM built everything for us—from creative to ad campaigns to site strategy. We went from zero to $558K in year one, and now we’re scaling even faster. Their expertise in creative and ad strategy was a game-changer for us." — The Prayer I Share Team
Kara Bullock Art School
What we did
- Completely overhauled her Meta and email strategy, shifting from an underperforming structure to a high-ROAS, scalable campaign approach.
- Developed a creative-first strategy, identifying key content types that resonated with her audience and led to higher engagement & conversions.
- Optimized ad spend efficiency, ensuring sustainable scaling without sacrificing profitability.
- Implemented rigorous creative testing, allowing us to consistently identify and deploy the best-performing ad variations.
Result
Increased Q1 revenue from $100k in 2024 → $200K+ in Q1 of 2025
Achieved a 3.75+ Attributed Meta ROAS at 7x YoY spend, making paid media a major revenue driver.
Testimonial
- "Before BCM, scaling felt impossible—we were stuck, struggling to make our ad content work. Their team rebuilt our Meta strategy from the ground up, turning creative into a true revenue driver. Now, we’re scaling profitably, seeing a 3.75+ ROAS, and consistently growing every month." — Kara Bullock | Founder, Kara Bullock Art
Kara Bullock Art School
What we did
- Completely overhauled her Meta and email strategy, shifting from an underperforming structure to a high-ROAS, scalable campaign approach.
- Developed a creative-first strategy, identifying key content types that resonated with her audience and led to higher engagement & conversions.
- Optimized ad spend efficiency, ensuring sustainable scaling without sacrificing profitability.
- Implemented rigorous creative testing, allowing us to consistently identify and deploy the best-performing ad variations.
Result
Increased Q1 revenue from $100k in 2024 → $200K+ in Q1 of 2025
Achieved a 3.75+ Attributed Meta ROAS at 7x YoY spend, making paid media a major revenue driver.
Testimonial
- "Before BCM, scaling felt impossible—we were stuck, struggling to make our ad content work. Their team rebuilt our Meta strategy from the ground up, turning creative into a true revenue driver. Now, we’re scaling profitably, seeing a 3.75+ ROAS, and consistently growing every month." — Kara Bullock | Founder, Kara Bullock Art
Citizen
What we did
- Overhauled their paid social growth strategy—transitioning from ineffective platforms (X) to high-performing channels (TikTok, Meta, Apple Search).
- Designed and launched high-converting ad campaigns focused on cost-efficient user acquisition.
- Built a UGC-powered creative strategy, providing direction for creator-driven content that increased engagement and conversions.
- Optimized campaign structure and targeting, ensuring a profitable LTV/CAC ratio that exceeded Citizen’s goals.
Result
Reduced paid cost per install (CPI) from $5+ to $1.75 in 2024, generating 200k paid installs.
Further optimized CPI to $1.20 in 2025, scaling to 220k+ paid installs this year.
Improved LTV/CAC efficiency, ensuring sustained, scalable growth.
Testimonial
- "Before BCM, our paid acquisition strategy was all over the place—high CPIs, the wrong channels, and inefficient spend. Jake and his team built a structured, scalable paid growth model that brought our CPI down from $5+ to $1.20 while keeping our LTV/CAC in check." — Julia K. | Head of Product Marketing, Citizen
Citizen
What we did
- Overhauled their paid social growth strategy—transitioning from ineffective platforms (X) to high-performing channels (TikTok, Meta, Apple Search).
- Designed and launched high-converting ad campaigns focused on cost-efficient user acquisition.
- Built a UGC-powered creative strategy, providing direction for creator-driven content that increased engagement and conversions.
- Optimized campaign structure and targeting, ensuring a profitable LTV/CAC ratio that exceeded Citizen’s goals.
Result
Reduced paid cost per install (CPI) from $5+ to $1.75 in 2024, generating 200k paid installs.
Further optimized CPI to $1.20 in 2025, scaling to 220k+ paid installs this year.
Improved LTV/CAC efficiency, ensuring sustained, scalable growth.
Result
Reduced paid cost per install (CPI) from $5+ to $1.75 in 2024, generating 200k paid installs.
Further optimized CPI to $1.20 in 2025, scaling to 220k+ paid installs this year.
Improved LTV/CAC efficiency, ensuring sustained, scalable growth.
Testimonial
- "Before BCM, our paid acquisition strategy was all over the place—high CPIs, the wrong channels, and inefficient spend. Jake and his team built a structured, scalable paid growth model that brought our CPI down from $5+ to $1.20 while keeping our LTV/CAC in check." — Julia K. | Head of Product Marketing, Citizen