APP + Mobile
Citizen Safety App
Paid social
paid search
UGC
$1.19
CPI on $1.2M in managed spend
17% better than $1.43 goal
+68k
Net new paid subscribers
190k → 258k (+36%)
3.59M
Monthly active users
Up from 2M at engagement start
- Built the attribution foundation – Connected and configured AppsFlyer for full tracking and measurement across all three channels.
- Launched paid across three channels – Stood up campaigns on Apple Search Ads, TikTok, and Meta — from zero spend to $1.2M+ deployed.
- Built a UGC creative engine – Sourced, briefed, and managed a creator roster producing UGC focused on signups and subscription conversion.
- Optimized continuously – Daily optimization against CPI targets and downstream subscription metrics — not just install volume.
“Big Claw Media consistently delivers across the board with sharp execution, creative thinking, and a relentless focus on performance. They’ve been instrumental in helping us not just hit, but crush our goals.”
Mara | Head of Product, Citizen
DTC & E-commerce
The Prayer I Share
Paid social
Performance creative
UGC
$0 → $2.5M
Revenue in first full year
4.5x growth from partial Year 1
~50%
Net margin – held across every period
Growth without burning the business
80%+
Of sales paid-attributed
Per TripleWhale post-purchase surveys
- Paid media across three channels – Launched and scaled Meta, TikTok, and Google — managing $1.3M+ in spend at consistently profitable ROAS.
- Monthly performance creative – Produced channel-specific creative every month — statics, video, and UGC — tailored to what the data said was working.
- UGC program & creator management – Sourced, briefed, and managed an ongoing creator roster producing authentic content that converts.
- Email marketing – Built and ran an always-on email program to capture, nurture, and retain customers across the funnel.
- TikTok Shops – Stood up and managed TikTok Shops as an additional revenue channel alongside the core paid program.
“We went from zero to $2.5M in year one, and now we’re scaling even faster. Their expertise in creative and ad strategy was a game-changer for us.”
Kellie F. | Founder, The Prayer I Share
LEad generation
DearLegal
Paid social + Search
Performance creative
UGC
Organic
24x
Growth in matched cases
65/mo → 1,553/mo at peak
$3.5k
Cost per PI retainer
$160k+/mo across firm portfolio
Pre-seed → Series A
Funding stage since engagement start
Series A closed on the back of this program
- Paid lead generation – Google and Meta campaigns across the full partner firm portfolio — optimized for qualified retainers, not just lead volume.
- Performance creative & UGC – Monthly creative production tailored to PI case types — auto accident, medical malpractice, slip & fall, workers’ comp, and more.
- Organic social – Managed Meta and LinkedIn presence end-to-end — building brand credibility alongside the paid acquisition program.
- SEO – Full SEO program running alongside paid — building organic acquisition infrastructure for long-term lead flow.
- Lead quality optimization – Ongoing optimization against qualified lead rate and cost per retainer — not just volume metrics.
DTC & E-commerce
Kara Bullock Art School
Paid social
Performance creative
+57.8%
New customer growth
On flat YoY spend
2.0 → 3.28
Meta ROAS
+79% improvement
$913k
Total store revenue in 2025
Strongest year on record
- Full Meta takeover – Took over media buying end-to-end — restructured campaigns, targeting, and bidding strategy from the ground up.
- High-volume creative testing – Built a systematic creative testing program — tested until we found what worked, then scaled the winners hard.
- Targeted product approach – Shifted focus to the courses most likely to convert new students rather than promoting the full catalog.
- Increased creative output – Significantly ramped creative volume to feed the algorithm and prevent ad fatigue — a key lever in Meta performance.
- New customer optimization – Optimized against new customer acquisition specifically, not just blended ROAS that can be inflated by returning buyers.
“BCM rebuilt our Meta strategy from the ground up, turning creative into a true revenue driver. We’re scaling profitably and consistently growing every month.”
Kara B. | Founder, Kara Bullock Art School
DTC & e-commerce
Lenny & Eva
Paid social
performance creative
UGC
$50k → $1M+
DTC revenue built from scratch
10x-20x growth in 3 years
50%
Net margin – every single year
Year 1, Year 2, Year 3
2.50+
Blended ROAS – sustained
Consistent across all three years
- Built the DTC program from zero – Meta ads as the primary channel — structured, tested, and scaled from a standing start.
- Full Meta media buying – Took over end-to-end — campaign structure, audience strategy, bidding, and daily optimization.
- Ongoing creative production – Produced performance creative tailored to the brand and the DTC audience — refreshed consistently to prevent fatigue.
- DTC strategy consultation – Provided ongoing strategic guidance as the channel scaled, not just media buying, but channel-level thinking.
- Margin discipline – Held the line on profitability every year — growth was never prioritized at the expense of margin.
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